Seed & Shell was born out of my desire to create something meaningful—a product that’s not only good for you but also has a purpose behind it. After years of working as an attorney, I realized I wasn’t living in alignment with my true passions and values. I was ready for a change, and I wanted to challenge myself to do something that would have a positive impact.

The idea for Seed & Shell began with my love for pistachios. They’re packed with plant-based protein, healthy fats, and antioxidants, and they represent everything I value: sustainability, health, and balance. But it wasn’t just about the pistachio itself—it was about creating something that reflects my own journey of growth and transformation.

Seed & Shell is more than just a product; it’s about breaking free from our shells of self-limiting beliefs to discover our inner seeds of potential. I wanted to create a brand that’s rooted in authenticity, that inspires others to embrace their potential and push past the barriers that hold them back. Pistachios became the perfect symbol of this journey—small, mighty, and full of potential.

I may not be the most outspoken founder, but my dedication to Seed & Shell is unwavering. I believe in creating something that truly matters—something that reflects my values and vision. It’s not about the noise or the flash; it’s about making an impact through authenticity, consistency, and purpose. With every jar of pistachio butter, I hope to inspire others to embrace their own potential, discover the power of simple ingredients, and live in alignment with what truly matters.